PERAN INFLUENCER CRYPTO TERHADAP RESPON PASAR CRYPTOCURRENCY
Berkas Tugas Akhir
Magister Manajemen_20402100008_pernyataan_publikasi.pdf
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Abstract
During this pandemic, there are many people who just stay at home, so they think
about investing in order to get additional income, one of which is investing in crypto
until finally, crypto investment becomes a trend for people in Indonesia.. The pump
and dump pattern known in the cryptocurrency market shows that a high market
capitalization makes a project in cryptocurrency healthy and not vulnerable to
market manipulation. Many factors influence the increase or decrease in the price
of cryptocurrencies, although this digital currency is known to be resilient to
government intervention, there are many other factors that contribute to its price
volatility. One of them is famous influencers such as Elon Musk, Michael Saylor,
Chang Peng Zhao, and many more. These influencers often tweet on social media
such as Twitter, with a single positive or negative tweet that can increase or
decrease the price of cryptocurrencies such as BTC and alternative
cryptocurrencies.
Keywords; Volume Trading, Influencer, Cryptocurrency, Media Social, Price
cryptocurrency
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