Masbachah, Masbachah (2019) PENERIMAAN FINANCIAL TECHNOLOGY BERBASIS TECHNOLOGY ACCEPTANCE MODEL (TAM). Masters thesis, Universitas Islam Sultan Agung.

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Abstract

Penelitian ini bertujuan untuk menguji penerimaan teknologi berbasis Technology Accepatnce Model (TAM) pada apilkasi OVO. Responden adalah pengguna aplikasi OVO di Semarang, dengan jumlah sampel sebanyak 112 responden. Untuk analisis mengggunakan Statistical Package for Social Science (SPSS) 23 for windows. Hasil penelitian menjelaskan bahwa perceived ease of use memiliki pengaruh positif signifikan terhadap attitude toward technology dan behavioral intention to transaction, perceived risk tidak memiliki pengaruh yang signifikan terhadap attitude toward technology dan behavioral intention to transaction, dan attitude toward technology tidak dapat memediasi pengaruh perceived ease of use dan perceived risk terhadap behavioral intention to transaction.

Kata-kata Kunci: TAM, perceived ease of use, perceived risk, attitude toward technology, behavioral intention to transaction.

Dosen Pembimbing:	Santoso, Bedjo | nidn0629026002
Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis Pascasarjana > Mahasiswa Pascasarjana - Tesis Magister Manajemen Fakultas Ekonomi dan Bisnis > Mahasiswa Pascasarjana - Tesis Magister Manajemen
Depositing User:	Pustakawan Reviewer UNISSULA
Date Deposited:	27 Feb 2020 06:46
Last Modified:	27 Feb 2020 06:46
URI:	https://repository.unissula.ac.id/id/eprint/16582

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