Wijayanti, Fitriani Wahyu (2021) ANALISIS PENGARUH UTILITARIAN VALUE , HEDONIC VALUE DAN PRODUCT BROWSING TERHADAP BEHAVIOUR IMPULSE BUYING MELALUI ONLINE SHOPPING LIFE STYLE ( STUDI PADA PENGGUNA ONLINE DI KOTA SEMARANG). Undergraduate thesis, Universitas Islam Sultan Agung Semarang.
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Dosen Pembimbing: | Asyhari, Asyhari | nidn0607056003 |
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Item Type: | Thesis (Undergraduate) |
Subjects: | H Social Sciences > HB Economic Theory |
Divisions: | Fakultas Ekonomi Fakultas Ekonomi > Manajemen |
Depositing User: | Pustakawan 1 UNISSULA |
Date Deposited: | 19 Jul 2022 02:03 |
Last Modified: | 19 Jul 2022 02:03 |
URI: | https://repository.unissula.ac.id/id/eprint/24703 |
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