HIDAYATUL LAELI, RULLY NUR (2023) PENINGKATAN PURCHASE INTENTION MELALUI PERAN SOCIAL MEDIA ORIENTATION, SALES PROMOTION DAN CUSTOMER ENGAGEMENT (Studi pada Mahasiswa pengunduh Online Shopping Tokopedia di Kota Semarang). Undergraduate thesis, Universitas Islam Sultan Agung.
Laily, Rizka Nur (2023) Upaya Meningkatkan Purchase Intention melalui Celebrity Endorsement, Perceived Value, dan Keamanan Produk. Undergraduate thesis, Universitas Islam Sultan Agung.