Sariningrum, Linda (2017) MEMBANGUN CUSTOMER LOYALTY PADA NASABAH PERBANKAN. Undergraduate thesis, Fakultas Ekonomi UNISSULA.
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Abstract
Tujuan utama penelitian ini adalah untuk menginvestigasi dan menguji pengaruh Shared Value Quality dan Communication Quality terhadap Customer Loyalty melalui Trust. Ada 100 pelanggan Bank BNI Syari’ah Cabang Semarang, Bank Syariah Mandiri Cabang Semarang and Bank BRI Syariah Cabang Semarang yang mengisi dan melengkapi kuesioner tentang Shared Value Quality, Communication Quality, Trust, dan Customer Loyalty. Hasil penelitian dengan menggunakan model persamaan struktural berbasis SmartPLS 3.0 membuktikan bahwa Shared Value Quality dan Communication Quality berpengaruh signifikan terhadap Trust dan Customer Loyalty; Demikian juga Trust berpengaruh signifikan terhadap Customer Loyalty.
| Dosen Pembimbing: | UNSPECIFIED | UNSPECIFIED |
|---|---|
| Item Type: | Thesis (Undergraduate) |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi Fakultas Ekonomi > Manajemen |
| Depositing User: | Pustakawan 1 UNISSULA |
| Date Deposited: | 11 Jan 2018 06:40 |
| Last Modified: | 11 Jan 2018 06:40 |
| URI: | https://repository.unissula.ac.id/id/eprint/9300 |
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