Yuliana, Siti (2017) MODEL PENINGKATAN IMPULSE BUYING MELALUI PHYSICAL SURROUNDING, SOCIAL SURROUNDING DAN SALES PROMOTION ( Studi Kasus Fenomena Pameran Di Mall Citraland Semarang ). Undergraduate thesis, Fakultas Ekonomi UNISSULA.

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Abstract

Penelitian ini bertujuan untuk mengetahui apakah Physical Surrounding, Social Surrounding, dan Sales Promotion berpengaruh terhadap impulse buying, para pengunjung pameran yang diselenggarakan di Citraland Mall. Populasi dalam penelitian ini adalah pengunjung pameran. Sampel yang diambil sebanyak 100 responden dengan menggunakan teknik explanory sample, dengan menggunakan teknik regresi berganda. Hasil penelitian ini menunjukkan bahwa Physical Surrounding memiliki pengaruh positif terhadap Sales Promotion. Social Surrounding memiliki pengaruh positif terhadap Sales Promotion. Physical Surrounding memiliki pengaruh positif terhadap Impulse Buying. Social Surrounding memiliki pengaruh positif terhadap Impulse Buying. Sales Promotion memiliki pengaruh positif terhadap Impulse Buying.

Kata Kunci : physical surrounding, social surrounding, sales promotion dan impulse buying.

Dosen Pembimbing:	UNSPECIFIED | UNSPECIFIED
Item Type:	Thesis (Undergraduate)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi Fakultas Ekonomi > Manajemen
Depositing User:	Pustakawan 1 UNISSULA
Date Deposited:	11 Jan 2018 03:20
Last Modified:	11 Jan 2018 03:20
URI:	https://repository.unissula.ac.id/id/eprint/9266

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