Wulan, Sri (2020) ANTESENDEN DAN KONSEKUEN KREATIVITAS PROGRAM MENUJU PENINGKATAN KINERJA PEMASARAN. Masters thesis, Universitas Islam Sultan Agung Semarang.

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Abstract

The purpose of this study is to develop a program creativity model that can fill the limitations of previous studies, namely new variables that support program creativity in marketing such as individual effects and work team effects so as to improve marketing performance.
The respondents of this study were all 110 marketing division employees, given the limited number of population, the population collection method uses the census method meaning that the number of samples is equal to the population. Distributed questionnaires collected 100 but complete and can be analyzed by 90 respondents. The analysis technique uses multiple regression with SPSS soptware.
The findings of this study are the first steps in efforts to improve marketing performance through the creativity of programs built by team performance.

Keyword: Team Performance, Individual Performance, Program Creativity, Marketing Performance

Dosen Pembimbing:	Widodo, Widodo | UNSPECIFIED
Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Pascasarjana Pascasarjana > Magister Manajemen
Depositing User:	Pustakawan Reviewer UNISSULA
Date Deposited:	21 Oct 2021 07:45
Last Modified:	21 Oct 2021 07:45
URI:	https://repository.unissula.ac.id/id/eprint/20510

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