Amrus, Andi Safaat (2016) PENGARUH KUALITAS PELAYANAN TERHADAP KEPUTUSAN MASYARAKAT BEROBAT DI BLUD RS H.M DJAFAR HARUN KOLAKA UTARA. Undergraduate thesis, Fakultas Ilmu Komunikasi UNISSULA.
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Abstract
As one of the organizers of health services, hospital has a lot of progress, which one of them can be seen from the increasing number of hospitals. BLUD H.M Djafar Harun hospital is one of the technical implementation units of Kolaka Utara government that provideshealth services to people of Kolaka Utara and has a very strategic role in accelerating the improvement of their health degree. However, some problems occurred: How is the effect of the servicequalityontreatment decisions? The data was collectedthrough distributing questionnaires to 94 people of Kolaka Utara of Sulawesi Tenggara. The purpose of this study was to determine the servicequality to the people's decision treatment in BLUD H.M Djafar Harun hospital, Kolaka Utara. To answer the problems and the purposes of this research, this study was conductedbased on the theories of service quality and decision-making. The object of this research wasservice quality and treatment decisions. The data were Analyzed using SPSS 19.0 for the windows. Sampling technique used in this study was purposive sampling while the testing techniques of the data were conducted through testing of validity, reliability, hypothesis and regression analysis simple. The results of the study showed that the tangibility: t value (2,240)> t table (1.93662)therefore H0was rejected while Hawas accepted. It means that there was linear correlation between tangibility and the Treatment Decisions to the people of Kolaka Utara. Reliability: t value (-2,066)> t table (1,74772)therefore H0was rejected while Hawas accepted. It means that there was linear correlation between reliability and the Treatment Decisions to the people of Kolaka Utara. Responsivenes: t value (-,236)> t table (-0,89731)therefore Hawas rejected and H0was accepted. It means that there was no linear correlation between responsiveness and the Treatment Decisions to the people of Kolaka Utara. The amount of rejection of treatment decisions was -0.89731. Assurance: t value (-1,274)> t table (0,82429)therefore H0was rejected and Hawas accepted. It means that there was a linear correlation between assurance and the Treatment Decisions to the people of Kolaka Utara. The amount of correlation of assurance was 1,274, Empaty: t value (2,166)> t table (1,86158)therefore H0was rejected and Hawas accepted. It means that there was linear correlation between assurance and Treatment Decisions to the people of Kolaka Utara which was resulted 2,166. Keywords: Service Quality, Treatment Decisions
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Ilmu Komunikasi Fakultas Ilmu Komunikasi > Ilmu Komunikasi |
| Depositing User: | Pustakawan 1 UNISSULA |
| Date Deposited: | 26 Aug 2016 02:00 |
| Last Modified: | 26 Aug 2016 02:00 |
| URI: | http://repository.unissula.ac.id/id/eprint/4579 |
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