A N A L I S I S P E N G A R U H C U S T O M E R O R I E N T A T I O N D A N P R O D U C T I N N O V A T I O N T E R H A D A P C O M P E T I T I V E A D V A N T A G E U N T U K M E N I N G K A T K A N B U S I N E S S P E R F O R M A N C E ( S t u d i p a d a I n d u s t r i K e c i l d a n M e n e n g a h ( I K M ) T e n u n I k a t T r o s o d i K a b u p a t e n J e p a r a )

S u c i I n d a h R o y a n, S u c i I n d a h R o y a n (2020) A N A L I S I S P E N G A R U H C U S T O M E R O R I E N T A T I O N D A N P R O D U C T I N N O V A T I O N T E R H A D A P C O M P E T I T I V E A D V A N T A G E U N T U K M E N I N G K A T K A N B U S I N E S S P E R F O R M A N C E ( S t u d i p a d a I n d u s t r i K e c i l d a n M e n e n g a h ( I K M ) T e n u n I k a t T r o s o d i K a b u p a t e n J e p a r a ). Undergraduate thesis, Universitas Islam Sultan Agung Semarang.

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Abstract

P e ne lit ian ini be r t uj uan unt uk m e nganalis is pe ngar uh cus t om e r or ie nt at io dan pr o duct innovat io n t e r h adap co m pe t it ive advant age unt uk m e ningk at k an bus ine s s pe r fo r m ance .P opulas i yang digunak an dalam pe ne lit ian ini adalah pe m ilik Indus t r i K e cil dan Me ne ngah T e nun Ik at T r o s o di K abupat e n Je par a.U nt uk k e pe r luan t e r s e but ,pe ne lit i ini m e ngam bil s am pe l s e banyak 88 r e s ponde n. T e k nik pe ngam bilan s am pe l yang digunak an dalam pe ne lit ian ini adalah pur po s ive s am pling,yait u t e k nik s am pling be r das ar k an k r it e r ia t e r t e nt u.Je nis dat a yang digunak an adalah dat a pr im e r ,de ngan m e nggunak an m e t o de pe ngum pulan dat a k ue s io ne r . T e k nik analis is dat a yang digunak an adalah IBM SP SS St at is t ic 25.Has il pe nguj ian m e nunj uk k an bah wa cus t o m e r o r ie nt at ion dan co m pe t it ive advant age be r pe ngar uh po s it if dan s ignifik an t e r hadap bus ine s s pe r for m ance . K a t a K u n c i : Cus t o m e r O r ie nt at ion,P r o duct Inno vat io n,Co m pe t it ive advant age ,dan Bus ine s s Pe r for m ance

Item Type:	Thesis (Undergraduate)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi Fakultas Ekonomi > Manajemen
Depositing User:	Pustakawan Reviewer UNISSULA
Date Deposited:	23 Apr 2021 06:57
Last Modified:	23 Apr 2021 06:57
URI:	http://repository.unissula.ac.id/id/eprint/19926

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