PENGARUH PERCEIVED ENJOYMENT, PERCEIVED VALUE DAN TIME SAVING TERHADAP PERCEIVED USEFULNESS DAN PURCHASE INTENTION (Studi Pada Belanja Online Lazada)

NEGARA, ANGKASA PUSPA (2020) PENGARUH PERCEIVED ENJOYMENT, PERCEIVED VALUE DAN TIME SAVING TERHADAP PERCEIVED USEFULNESS DAN PURCHASE INTENTION (Studi Pada Belanja Online Lazada). Undergraduate thesis, Universitas Islam Sultan Agung Semarang.

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Abstract

Tujuan penelitian ini mendeskripsikan dan menganalisis pengaruh perceived enjoyment, perceived value, dan time saving terhadap perceived usefulness dan purchase intention. Dan menyusun model peningkatan purchasae intention melalui perceived enjoyment, perceived value, time saving dan perceived usefulness. Populasi dalam penelitian adalah Generasi Milineal di Kota Semarang yang pernah bertransaksi melalui Lazada sebanyak 200 responden dengan menggunakan kuesioner. Metode pengambilan sampling menggunakan metode purposive sampling yaiitu peneliti menentukan sendiri sampel yang aka diambil karena adanya perimbangan tertentu. Metode analisis menggunakan regresi linear berganda. Berdasarkan analisis data pengaruh langsung dapat disimpulkan bahwa terdapat pengaruh positif dan signifikan antara perceived enjoyment, perceived value dan time saving terhadap perceived usefulness dan terdapat pengaruh positif dan siginifikan antara perceived enjoyment, perceived value, time saving dan perceived usefulness terhadap purchase intention. Kata Kunci : Perceivved Enjoyment, Perceived Value, Time Saving, Perceived Usefulness, Purchasae Intention.

Item Type:	Thesis (Undergraduate)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi Fakultas Ekonomi > Manajemen
Depositing User:	Pustakawan Reviewer UNISSULA
Date Deposited:	16 Apr 2021 07:10
Last Modified:	16 Apr 2021 07:10
URI:	http://repository.unissula.ac.id/id/eprint/19662

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