Darmawan, Muhammad Firdaus (2024) PENGARUH MARKETING MIX 7P (PRODUCT, PRICE, PLACE, PROMOTION, PEOPLE, PROCESS, PHYSICAL EVINDENCE) MINAT BELI KONSUMEN MENGGUNAKAN METODE ANALISIS REGRESI LINEAR BERGANDA (Studi Kasus : UMKM. RIZKI KONVEKSI ). Undergraduate thesis, Universitas Islam Sultan Agung Semarang.