Literary work is a socio-cultural phenomenon that involves human creativity. In literary works, there are many messages that can be found such as human nature which is depicted through characters in the form of tragedy, romance, joy - sorrow, and so on. All of these things cannot be separated from the psychological aspects. Every human being wants wholeness; i.e. the ideal state in which all latent potentials are actualized and all subconscious elements are harmoniously integrated into the personality structure. The human personality and desire to be psychologically whole has been described and theorized by Carl Jung. Carl Jung's theory named as archetypes and self-individuation.
Basquiat '1996' is a film that contains a lot of psychological aspects in it. This research is entitled “The Process of Self-individuation in the Basquiat film '1996' directed by Julian Schnabel. The purpose of this study is to identify and analyze the depiction of the process of self-individuation in the film Basquiat '1996' based on Carl Gustav Jung's theory. This study used descriptive qualitative method. The data are taken from the movie script such as dialogues, narratives, and monologues. There were steps that used to collect the data such as reading the movie script, identifying the data, classifying the data, and reducing the data.
The results of this study show that there are four kinds of archetypes in order to acknowledge the self-individuation process. They are “persona”, “shadow”, “anima and animus”, and “Self”. Yet, of the four archetypes, only persona is successfully actualized into his consciousness. Meanwhile, shadow, anima and 'Self' are still working in his unconscious. It can be stated that the main character of this film has undergone an individuation process, although it has not yet reached the highest level (The Self).

Keywords: Individuation Process, Archetypes, The Self, Basquiat ‘1996’