SAFITRI, NOVI ANGGA (2017) MODEL PENINGKATAN KEPUTUSAN PEMBELIAN JASA DALAM KONTEKS CITRA PERUSAHAAN DAN KEPERCAYAAN MELALUI PROMOSI DAN KUALITAS PELAYANAN KANTOR POS KOTA PALANGKA RAYA. Masters thesis, Fakultas Ekonomi UNISSULA.
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Abstract
Increased purchasing decisions a service in the company's image and the trust factor that is in the minds of the customers to a service company. Things that should be considered is how to increase the purchasing decisions of procurement services in the context of the promotion and improvement of quality of service so expect services will increase the purchasing decision. This study aims to describe and analyze the effect of the company's image, trust, promotion and also the quality of service to the purchasing decision services. To model the procurement of promotion and improving service quality corporate image and moderating influence on purchasing decisions trust services. In this study, the population is the entire customer service Post Office of Palangkaraya city that the number is not known. The size of the sample used in this study as many as 100 people. The method used in the selection of the sample used is purposive sampling and the sampling technique used was accidental sampling. While the analytical techniques used in this research is to use the concept of Structural Equation Modeling (SEM) programs Partial Least Square (PLS). From the results of data analysis can be concluded that: There is a significant relationship between corporate image services to the purchasing decision. There is a significant relationship between trust in the services purchasing decision. No significant difference between the moderation of the corporate image-promotion services to the purchasing decision. A significant difference between the moderation of trust-promotion services to the purchasing decision. A significant difference between the moderation of the corporate image-quality service to the purchasing decision services. No significant difference between moderation trust-quality service to the purchasing decision services. Keywords: Corporate Image, Trust, Promotion, Quality of Service, Purchasing Decision, Purchasing Decision Services, Post Offices
| Item Type: | Thesis (Masters) |
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Pascasarjana Pascasarjana > Magister Manajemen |
| Depositing User: | Pustakawan 1 UNISSULA |
| Date Deposited: | 24 Nov 2017 03:15 |
| Last Modified: | 24 Nov 2017 03:15 |
| URI: | http://repository.unissula.ac.id/id/eprint/8420 |
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