SETIYATI, JIMY NUR (2014) HUBUNGAN PERSEPSI TERHADAP MODEL IKLAN DENGAN MINAT MEMBELI HAND & BODY LOTIONCITRA PADA REMAJA PUTRI SMK ASSHODIQIYAH SEMARANG. Undergraduate thesis, Fakultas Psikologi UNISSULA.
|
Text
Cover.pdf Download (25kB) | Preview |
|
|
Text
Abstrak.pdf Download (6kB) | Preview |
|
|
Text
Daftar Isi.pdf Download (61kB) | Preview |
|
|
Text
Daftar Pustaka.pdf Download (315kB) | Preview |
Abstract
This study aims to prove or test the hypothesis that there is a positive relationship between perceptions of advertising model with buying intentionCitra hand & body lotion in young women in SMK Asshodiqiyah Semarang. This study was conducted on 40 female students of class XI were used as respondents. Methods of data collection in this study using perception of advertising modelscale and buying intention scale. As for the aspects that are used for the perception of the advertisement models includes familiarity, relevance, esteem, and differentiation, meanwhile the aspects for buying intention includes transactional, referential, preferential, and explorative. Based on the results of hypothesis testing using the technique of product moment correlation obtain coefficient correlation rxy of 0.753 with a significance 0.000 (p < 0.05). It shows there is a significant positive relationship between perceptions of advertising model with buying intentionCitra hand & body lotion in young women at SMK Asshodiqiyah Semarang. Thus the hypothesis proposed in this study are proved or accepted. Keywords : Perceptions of Advertising Models, Buying Intention.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology |
| Divisions: | Fakultas Psikologi Fakultas Psikologi > Psikologi |
| Depositing User: | Pustakawan 1 UNISSULA |
| Date Deposited: | 17 Dec 2015 03:17 |
| Last Modified: | 17 Dec 2015 03:17 |
| URI: | http://repository.unissula.ac.id/id/eprint/1790 |
Actions (login required)
 |
View Item |
