This study aims to prove or test the hypothesis that there is a positive
relationship between perceptions of advertising model with buying intentionCitra
hand & body lotion in young women in SMK Asshodiqiyah Semarang. This study
was conducted on 40 female students of class XI were used as respondents.
Methods of data collection in this study using perception of advertising
modelscale and buying intention scale. As for the aspects that are used for the
perception of the advertisement models includes familiarity, relevance, esteem,
and differentiation, meanwhile the aspects for buying intention includes
transactional, referential, preferential, and explorative.
Based on the results of hypothesis testing using the technique of product
moment correlation obtain coefficient correlation rxy of 0.753 with a significance
0.000 (p < 0.05). It shows there is a significant positive relationship between
perceptions of advertising model with buying intentionCitra hand & body lotion
in young women at SMK Asshodiqiyah Semarang. Thus the hypothesis proposed
in this study are proved or accepted.

Keywords : Perceptions of Advertising Models, Buying Intention.