Ilman, Muhamad (2014) STUDI TENTANG KEPUTUSAN PEMBELIAN TABLET PERSONAL COMPUTER DI KOTA SEMARANG( Studi pada merek Apple dan Samsung ). Undergraduate thesis, Fakultas Ekonomi UNISSULA.
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Abstract
Along with the changing times and the ever increasing need for communication tools brings fresh wind for companies especially in the field of electronic gadgets the tablet pc, which is desperately needed by many consumers, in addition to the price that is affordable and easy to use. Increased consumer growth is incredible. Amidst intense competition due to the large number of brands so sharp newcomer, Apple's tablet pc is the first company that creates a tablet pc and have long been marketed in the electronics market in Indonesia. However the company Samsung doesn't want to compete and eventually emerged market competition. The Data used are the primary data in the form of a questionnaire which was distributed to consumers who use tablet PCs with Apple and Samsung brand in the area of Semarang by as much as 100 respondents. The variables used are: independent variable in the form of word of mouth, customer value, brand image, and the quality of the product, while the dependent variable in the form of purchasing decisions. Data that have met the test of validity, reliability test and test the assumptions of classical regression equation to produce processed as follows: Y = 0.338 X1 + 0.253 X2 + 0.100 X3 + 0.338 X4 Where the variable, word of mouth (X 1), customer rating (X 2), brand image (X 3), and the quality of the product (X 4) has a positive effect which means that an increase in the perception of word of mouth, customer value, product quality and brand image can potentially increase the purchasing decisions (Y). Keyword: purchasing decisions, Word Of Mouth, Customer Value, brand image, and product quality
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5601 Accounting |
| Divisions: | Fakultas Ekonomi Fakultas Ekonomi > Akuntansi |
| Depositing User: | Pustakawan 1 UNISSULA |
| Date Deposited: | 08 Jan 2016 07:17 |
| Last Modified: | 08 Jan 2016 07:17 |
| URI: | http://repository.unissula.ac.id/id/eprint/2351 |
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