ADAPTIVE SELLING BEHAVIOR AS A MEDIATOR OF MARKETING INNOVATIVENESS AND MARKETING PERFORMANCE

AFIFAH, RENY (2019) ADAPTIVE SELLING BEHAVIOR AS A MEDIATOR OF MARKETING INNOVATIVENESS AND MARKETING PERFORMANCE. Undergraduate thesis, Universitas Islam Sultan Agung.

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Abstract

Penelitian ini bertujuan untuk menyelidiki dan menguji peran perilaku penjualan adaptif dalam meningkatkan keinovasian pemasaran, kemampuan penginderaan pasar dan kinerja pemasaran di industri kreatif usaha menengah kecil mikro.keterkaitan keempat konsep tersebut merupakan sesuatu yang kurang mendapat perhatian serius dari akademisi di Indonesia maupun di dunia. Untuk itu akan diteliti 100 responden pengusaha kecil dan menengah di bidang fashion busana muslim. Analisis data akan digunakan untuk studi mendalam tentang variabel terkait. Penggunaan perilaku penjualan adaptif diharapkan dapat meningkatkan kinerja pemasaran bagi perusahaan.Fenomena studi mendalam diharapkan dapat berkontribusi pada pengembangan ilmu pengetahuan, khususnya dalam manajemen pemasaran. Kata kunci :Marketing innovation, market sensory capabilities, adaptive salling behavior, marketing performance.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi
Fakultas Ekonomi > Manajemen
Depositing User: Pustakawan Reviewer UNISSULA
Date Deposited: 23 Jan 2020 06:45
Last Modified: 23 Jan 2020 06:45
URI: http://repository.unissula.ac.id/id/eprint/15427

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