MEMBANGUN CUSTOMER LOYALTY PADA NASABAH PERBANKAN

Sariningrum, Linda (2017) MEMBANGUN CUSTOMER LOYALTY PADA NASABAH PERBANKAN. Undergraduate thesis, Fakultas Ekonomi UNISSULA.

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Abstract

Tujuan utama penelitian ini adalah untuk menginvestigasi dan menguji pengaruh Shared Value Quality dan Communication Quality terhadap Customer Loyalty melalui Trust. Ada 100 pelanggan Bank BNI Syari’ah Cabang Semarang, Bank Syariah Mandiri Cabang Semarang and Bank BRI Syariah Cabang Semarang yang mengisi dan melengkapi kuesioner tentang Shared Value Quality, Communication Quality, Trust, dan Customer Loyalty. Hasil penelitian dengan menggunakan model persamaan struktural berbasis SmartPLS 3.0 membuktikan bahwa Shared Value Quality dan Communication Quality berpengaruh signifikan terhadap Trust dan Customer Loyalty; Demikian juga Trust berpengaruh signifikan terhadap Customer Loyalty.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi
Fakultas Ekonomi > Manajemen
Depositing User: Pustakawan 1 UNISSULA
Date Deposited: 11 Jan 2018 06:40
Last Modified: 11 Jan 2018 06:40
URI: http://repository.unissula.ac.id/id/eprint/9300

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