Yuliana, Siti (2017) MODEL PENINGKATAN IMPULSE BUYING MELALUI PHYSICAL SURROUNDING, SOCIAL SURROUNDING DAN SALES PROMOTION ( Studi Kasus Fenomena Pameran Di Mall Citraland Semarang ). Undergraduate thesis, Fakultas Ekonomi UNISSULA.
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Abstract
Penelitian ini bertujuan untuk mengetahui apakah Physical Surrounding, Social Surrounding, dan Sales Promotion berpengaruh terhadap impulse buying, para pengunjung pameran yang diselenggarakan di Citraland Mall. Populasi dalam penelitian ini adalah pengunjung pameran. Sampel yang diambil sebanyak 100 responden dengan menggunakan teknik explanory sample, dengan menggunakan teknik regresi berganda. Hasil penelitian ini menunjukkan bahwa Physical Surrounding memiliki pengaruh positif terhadap Sales Promotion. Social Surrounding memiliki pengaruh positif terhadap Sales Promotion. Physical Surrounding memiliki pengaruh positif terhadap Impulse Buying. Social Surrounding memiliki pengaruh positif terhadap Impulse Buying. Sales Promotion memiliki pengaruh positif terhadap Impulse Buying. Kata Kunci : physical surrounding, social surrounding, sales promotion dan impulse buying.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi Fakultas Ekonomi > Manajemen |
| Depositing User: | Pustakawan 1 UNISSULA |
| Date Deposited: | 09 Jan 2018 05:55 |
| Last Modified: | 09 Jan 2018 05:55 |
| URI: | http://repository.unissula.ac.id/id/eprint/9233 |
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