Athoika, Mazida (2017) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH MENABUNG DI BMT WALISONGO CABANG SENDANG INDAH SEMARANG. Diploma thesis, Fakultas Ekonomi UNISSULA.
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Abstract
Mazida Athoika, 2017. Analisis Faktor-Faktor Yang Mempengaruhi Minat Nasabah Menabung Di BMT Walisongo Cabang Sendang Indah Semarang Tugas Akhir. Jurusan Akuntansi. Program Studi DIIIAkuntansi. Universitas Islam Sultan Agung Semarang. Pembimbing: Drs.Osmad Muthaher,M.Si Penelitian ini bertujuan untuk mengetahui seberapa besar minat nasabah untuk menabung di BMT jika dilihat dari beberapa faktor seperti sikap, norma subjektif, perceived behavior control, religiusitas. Serta faktor apa saja yang paling mendominan nasabah untuk memilih menabung di BMT. Sampel dalam penelitian ini adalah nasabah dari BMT Walisongo cabang Sendang Indah Semarang. Data yang diperoleh dalam melakukan survey terhadap 30 nasabah. Penarikan sampel secara nyaman. Metode analisis data yang digunakan untuk pengujian statistik menggunakan metode convineon sampling dan uji regresi. Berdasarkan hasil penelitian dapat disimpulkan bahwa faktor sikap serta faktor religius sangat berpengaruh terhadap keputusan nasabah untuk menabung di BMT. This study aims to determine how much interest customers to save in BMT when seen from a number of factors such as attitudes, subjective norms, perceived behavior control, religiosity. As well as what factors are most dominating customers to choose saving in BMT. Sample in this study is the customers of the BMT Walisongo Cabang Sendang Indah Semarang. Data obtained in the surveyed 30 custtomers. Sampling comfortably. Data analysis methods used for statistical testing using methods convineon sampling and regression test. Based on the result of this study concluded that each factor has the prominent and very influential on the customer’s decision to saving in BMT. Kata Kunci : Faktor-faktor, minat nasabah, sikap, norma subjektif, perceived behavior control, religiusitas, menabung di BMT. Key Word: factors, customers’ interest, perceived behavior control, religiosity, saving in BMT.
| Item Type: | Thesis (Diploma) |
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| Subjects: | H Social Sciences > HF Commerce > HF5601 Accounting |
| Divisions: | Fakultas Ekonomi Fakultas Ekonomi > Akuntansi (D3) |
| Depositing User: | Pustakawan 1 UNISSULA |
| Date Deposited: | 24 Nov 2017 02:36 |
| Last Modified: | 24 Nov 2017 02:36 |
| URI: | http://repository.unissula.ac.id/id/eprint/7895 |
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