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S u c i I n d a h R o y a n, S u c i I n d a h R o y a n (2020) A N A L I S I S P E N G A R U H C U S T O M E R O R I E N T A T I O N D A N P R O D U C T I N N O V A T I O N T E R H A D A P C O M P E T I T I V E A D V A N T A G E U N T U K M E N I N G K A T K A N B U S I N E S S P E R F O R M A N C E ( S t u d i p a d a I n d u s t r i K e c i l d a n M e n e n g a h ( I K M ) T e n u n I k a t T r o s o d i K a b u p a t e n J e p a r a ). Undergraduate thesis, Universitas Islam Sultan Agung Semarang.