MEMBANGUN DIGITAL MARKETING CAPABILITY TERHADAP MARKETING PERFORMANCE DENGAN BRAND MANAGEMENT CAPABILITY DAN PRODUCT KNOWLEDGE CAPABILITY SEBAGAI VARIABEL MEDIASI (Sudi Kasus UMKM Busana Muslim Di Jawa Tengah)

Arzakiyah, Mutiara Maulina (2024) MEMBANGUN DIGITAL MARKETING CAPABILITY TERHADAP MARKETING PERFORMANCE DENGAN BRAND MANAGEMENT CAPABILITY DAN PRODUCT KNOWLEDGE CAPABILITY SEBAGAI VARIABEL MEDIASI (Sudi Kasus UMKM Busana Muslim Di Jawa Tengah). Masters thesis, Universitas Islam Sultan Agung Semarang.

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Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Pascasarjana
Pascasarjana > Magister Manajemen
Depositing User: Pustakawan 3 UNISSULA
Date Deposited: 30 May 2024 07:10
Last Modified: 30 May 2024 07:10
URI: http://repository.unissula.ac.id/id/eprint/34008

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